Live chat on your website is an indispensable channel for customer contact these days. Whether you want to use it for online customer service or to boost conversion and online sales, you need it. Why? Because the customer demands it of you. Live chat is no longer a trend, it is the channel your customers choose.
Nothing is more annoying than companies that are unavailable to their customers. Much to the annoyance of consumers, it is increasingly common for companies not to offer opportunities for direct contact with customer service or even sales. Do you want contact? Send a message and we’ll see when we have time for you…. Is that really how you want to treat the customer? You have to ask yourself if the cost savings outweigh the loss in sales due to poor service.
With Live Chat on your website, you offer a low-threshold solution for quick contact with a personal touch. Your target audience and your website visitors have questions, whether they are already customers, or are considering becoming them. Questions that if left unanswered are going to frustrate. Questions that when adequately answered by the competitor do cause you to lose customers. Be aware of the importance of good online service and make sure you connect customers to you.
With a personal approach, you get closer to your target audience and learn what is on their minds, what questions they have and how best to approach them in your campaigns.
With live chat, you offer the customer an approachable channel where they can get quick answers to all their questions. This online service ensures high customer satisfaction
By being approachable and accessible with quick answers, you advise customers in making choices and increase direct online sales
Calling consumers are doing less and less. Whether it’s to avoid those annoying phone-phone menus, or because they’re afraid of getting an insistent sales consultant on the line right away. They prefer to hide in anonymity and converse on their terms. Live chat has many advantages that make cosumers prefer that channel to calling.
Suddenly hanging up the phone is less socially acceptable than stopping a chat conversation. Chatting the train or bus provides no noise pollution and no one can listen in on your conversation. The user can choose where and when to make the call. You don’t have to give all your personal details before you can ask your questions, and you get an answer or advice you can do something with much faster.
With live chat on your website, you open a low-threshold channel for customer contact that allows you to speak to your target audience more often. And that customer contact is mega important. You want to know what is going on with the target audience, what questions they have and what preferences they have. Live chat allows you to find out in face-to-face conversations. In addition, it ensures that customers bond with you.
More leads, conversion and direct online sales. Live chat is an excellent tool for sales. Customers are avoiding the salesperson in the store, no longer calling and not making appointments for sales calls of their own accord. With live chat, you can advise and guide them to purchase.
Customers expect you to be available for questions outside business hours. In da evenings and weekends, they are looking for products and services, and that is precisely when the questions arise. With live chat, you can answer them directly and thus increase customer satisfaction
“It’s year number three of the partnership, so Bconnect live chat is now well established here. We got through the startup phase well, there is no dissatisfaction, everything is running well. Count your blessings, our goal has been achieved.”
Bob van der Laan – Manager of sales Kleyn Vans, Trucks & Trailers
Want to know more about live chat on your website?
We like to lead by example when it comes to Live Chat. So, if you have questions or want more information. Start a chat with our operators and you’ll get instant answers to all your questions!
Live chat is indispensable on your website, but consumers use many more channels than just chat. Everyone has different preferences. Some want the familiar convenience of WhatsApp, others the anonymity of Google Business Messages and the next prefer to make direct purchases through Facebook Messenger. With our omnichannel platform, you serve all customers’ needs and excel in digital customer contact.
But why stop there? Messaging offers many opportunities in marketing. You can use all these channels directly in your marketing campaigns, engaging with your target audience, online, where they are. Whether on social media, or elsewhere on the Internet. Being in conversation with your target audience gives you a lot of additional information and sales.
An omnichannel strategy is essential for any business today. You have multiple sales channels and consitence in communication is essential for a good customer experience. Choose the right commincation channel with the right sales channel. Serve your customers to their needs and remove barriers that make you more likely to engage with your target audience. Whether you choose 2,3 or 6 different channels, they all arrive in one inbox. Thus, you increase your service level, your bond with the company and your online conversion.
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At Bconnect, we are confident in our platfrom. Hence, we like to show that with no obligation at all what we can do for you. What are you waiting for?