Conversational Marketing - online conversation with your target audience

Having online conversations with your target audience is becoming increasingly important. Why wait until they arrive at your website. With conversational marketing, you engage the conversation directly from your campaigns, both online and offline. Link channels like Live Chat, WhatsApp or Messenger to your ads and serve your customers where they are, at any time.

Our satisfied clients

Personal conversations with conversational marketing

Having online conversations with your customers is hugely rewarding. Not only because you serve the customer through the channel of their choice, or increase your direct online sales, but also because it gives you an invaluable bucket of data. In conversation with your target audience, you get to know their preferences, learn what they care about and how you can best serve them. This allows you to tailor your message to their preferences and tailor your product offerings to their needs.

Online in gesprek met je doelgroep
Online in gesprek met je doelgroep

Personal conversations

Through campaigns, you are available to your customers 24/7. Outsource it to us and your customers will get instant answers to all their questions from 8:00 a.m. – 11:30 p.m.

Proactief het gesprek aangaan

Proactive approach

Advertising is no longer sending and waiting to see what happens; you now enter the conversation directly. Interaction that encourages purchase and customer loyalty

Meer conversie

More conversion

By being approachable, directly at your ads, with quick answers advise the customer on online purchases you increase customer satisfaction

Conversational marketing, the key trend in digital communications

It’s all about being in conversation with your target audience, finding out what their needs are and responding to them. But you also want results such as leads and online sales. You can use conversational marketing for each stage in the buyer journey. First generate awareness and answer questions, then generate interest and go over the product offerings, and lastly, get your customer to take action with a direct online sale. It’s all possible with the help of Bconnect. You create the campaigns and confidently target your audience, and we do the talking for you. A golden combo!

Online aankopen met conversational marketing
De voordelen van conversational marketing

The benefits of conversational marketing

With conversational marketing, you don’t have to wait for your target audience to come to your website. You approach them proactively through your campaigns. You connect with them where they are, at any time of day.

Thanks to chat apps, machine learning, AI and other technologies, you are 100% customer-centric on a large scale. Anywhere on the Internet, you are accessible and able to serve your customer. You get even closer to the customer, you interact even more often, and if you do it right you even know how to predict their behavior.

From presenting to participating. In sales, we increasingly see that you are only truly effective when you engage the customer in the conversation. With conversational marketing, you increase conversion, schedule appointments and boost direct online purchases.

Free ebook: 7 Methods for success with Conversational Marketing

How do you engage with your target audience online? According to the latest trend, that’s with Conversational Marketing. A nice term, but what exactly is it and through which channels do you deploy it? You’ll learn in our ebook full of examples, inspiration and immediately applicable strategies.

ebook - conversational marketing

Which solution is a better fit for your business?


Direcly in conversation with the customer

Want to learn more about conversational marketing?

We like to lead by example when it comes to conversational marketing. So, if you have questions or need more information. Start a chat with our operators and you’ll get instant answers to all your questions!

Go for quality, outsource with Bconnect

Take your service and sales to the next level

Companies spend a lot of time, money and attention on marketing. How many of these expressions do you convert to contact? How many of the views lead to a sale? With conversational marketing, you make results from marketing communications transparent and convert them directly into conversation!

Engage in the conversation the moment potential customers show interest in your business. Make the customer journey conversational by engaging in both online and offline campaigns with different channels, including live chat and WhatsApp.

Sales en service naar een hoger niveau
Omnichannel strategie

An omnichannel strategy is indispensable

An omnichannel strategy is indispensable for any business. You have multiple sales channels and consistency in communication is essential for a good customer experience. Choose the right communication channel with your conversational marketing campaigns. This is how you increase service levels, company loyalty and online conversion

Curious about conversational marketing opportunities?
Request a demo!

At Bconnect, we are confident in our platfrom. Hence, we are happy to show off the features, without obligation, so you can test for yourself. What are you waiting for?