Personal conversations with conversational marketing
Having online conversations with your customers is hugely rewarding. Not only because you serve the customer through the channel of their choice, or increase your direct online sales, but also because it gives you an invaluable bucket of data. In conversation with your target audience, you get to know their preferences, learn what they care about and how you can best serve them. This allows you to tailor your message to their preferences and tailor your product offerings to their needs.